BSN Group is a private holding company and venture portfolio — a family of businesses it builds, owns, and backs across home services, energy, marketing, and social impact.
Each stands on its own — some built and owned outright, others backed as an investor. Select any entry to expand it.
Home Defender Remodeling protects Wisconsin homes with expert roofing, seamless gutters, gutter-protection systems, and energy-efficient windows. A locally owned contractor serving Madison and Dane County, it pairs quality materials with skilled craftsmanship and transparent, no-pressure pricing — backed by written workmanship warranties.
SunTouch identifies land suited to utility-scale solar development and brings it to developers, structuring long-term participation so that property owners share in the energy revenue their land helps produce. It is BSN Group's flagship energy venture.
AdFoundry is a Madison-based marketing agency that builds lead-generation systems for growing businesses — managed advertising across Google, Meta, and beyond, paired with web design built to convert. Since 2019 it has brought certified campaign management and a results-first approach to every client.
SeeImpact is a giving platform built on radical transparency — connecting donors directly to verified nonprofits with dollar-level traceability and video-first project updates, so supporters can see exactly where their money goes and the difference it makes.
Founder & Principal, BSN Group, Inc.
Alex brings an extensive background in enterprise software sales within the customer-experience space, with a focus on AI-powered contact center solutions. Years spent helping large organizations modernize how they serve their customers shape how he builds and evaluates every venture in the portfolio.
Through BSN Group, he builds and operates ventures across home services, energy, marketing, and social impact — from Home Defender Remodeling and SunTouch Energy Group to AdFoundry and the giving platform SeeImpact. He works at the intersection of origination, structuring, and execution, carrying ventures from first idea to running business.
His interests also extend into wellness through Herbal Aspect, a Madison cannabis brand he backs as a founding investment partner.
BSN Group works with clients, partners, and investors who want to build something durable. Reach out to start a conversation.